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Kuhn explains: "Magicians are in some ways miles ahead of scientists. For example, imagine a ball tossed into the air that suddenly disappears, or someone successfully predicting what you will do next. These tricks may seem like they defy the laws of physics and logic, but they are actually created through a combination of skill and a deep knowledge of human psychology.
"By drawing upon the practical knowledge and experience of magicians, scientists may obtain new insights into various areas of human perception and cognition that we are still struggling to understand."
Kuhn and his team have developed various magic tricks and experiments to explore the psychological mechanisms that are a magician's stock in trade. In one classic misdirection trick (follow the link to watch a video demonstration), the magician distracts the audience by putting a cigarette in his mouth the wrong way round, while his unobserved hand drops the cigarette lighter into his lap. As Kuhn notes, the disappearance is achieved in plain view without sleight of hand – it's simply that the viewer’s attention is directed elsewhere. Another experiment, a simple vanishing ball illusion, points up the power of the magician’s gaze to induce a false picture in the audience’s mind.
Co-author Professor Ronald Rensink, of the University of British Columbia, commented: "The effects discovered by scientists over the past few years are clearly related to the effects that magicians can produce. We are now at the point where we can begin to create a 'science of magic' that will let us understand how magic effects work, and suggest how we might further develop them and apply them in everyday life."
The authors add a final note of caution: "Magic is one of the oldest art forms, and relies on people's ignorance of its methods. Although these methods can prove valuable to the scientist, care should be taken in using these techniques as a way of investigating the mind without destroying the necessary mysteries and secrets that give us so much joy."
'Towards A Science of Magic', Kuhn, Amlani and Rensink, Trends in Cognitive Sciences, published online July 2008
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