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IT SEEMS TO HAVE become fashionable over the past few years to pick on Media Studies as an example of trendy new degrees that lack real academic substance. Yet, in the age of the internet and digital broadcasting, we are more influenced by media images and ideas than at any time in history.
If previous generations drew a part of their social identity from shared experiences of TV, radio and print media, our era couples this with exposure to an overwhelming diversity of communications – anyone with a computer can now be a broadcaster, a DJ, a pundit or a self-publisher.
If anyone can make sense – or use – of our media-saturated age, it ought to be Media Studies students. To test this theory out, you might like to check out ‘Sideways Looks 2006’, an exhibition and screening of media production work by University of the West of England (UWE) students on the BA Cultural and Media Studies programme. It runs, unfortunately, for one weekend only at the end of May, so you will have to move fast to catch it.
The exhibition features work demonstrating students’ critical and creative approaches to the theory and practice of documentary video, interactive media, journalism and photo media. Course tutor Rod Dickinson explained: “Students on this programme have to produce work which shows that they understand the theory behind the way the media work, but also that they can analyse and critique that process. Their work represents a fresh look at the world while often unravelling some of the ways in which our views are shaped by the media. This year several students have used photo media to express their ideas.” |